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5 Reasons Social Media is Important for SEO

Ronald Pack (2022-04-18)

What the heck does social media have to in relation to SEO? At MWI we hear lots of questions from our the current and potential clients. Although social media has been an increasingly popular channel for marketing in recent years, the majority of companies have not yet started to benefit from it. This is crucial to consider if you're planning to invest in SEO. Creating and managing social media accounts are important for supporting SEO initiatives, but the benefits may not be immediately apparent. Out of the numerous reasons to think about the use of social media in your strategy for online There are five main reasons it's important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. If people tweet, share, like, comment or share an article This is referred to as social engagement. The more social interactions a piece of content receives, the more social signals you send to your website. Search engines evaluate these social signals and consider it an index of quality when ranking the content. It's a way to measure the quality of content that people are able to use over what their algorithm determines to be of good quality. If a piece of content has a high amount of social interaction, it can be instantly identified.

2.) Link Building
It's been a long time when you could solicit links from other websites. With the advent of Google's Panda and Penguin algorithms SEOs have to build links the traditional way to create quality content which is relevant to linking. What is the best way to reach websites that will link to your website, even if they are considered "unnatural"? Social media can help. Social media lets you expose your content to relevant audiences who may be willing to link to your content, if it is worth linking to. These users will then spread your content among others and boost your authority.

3) Content Amplification
You can make all the excellent content you'd like to however it will not gain much traction without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it can only reach the people in your database of marketing. It is possible to reach new audiences via social media. If you share your content with your followers, they'll spread it to their own followers if they find it helpful. The people who share it will be able to share your content with their followers, increasing the reach of your content. In addition, you'll gain relevant traffic as well as inbound linking as well as social signals and brand awareness and can be used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines many things about the quality of your site and the degree to which it should be considered reliable in their ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. This is what Google calls co-citation. Making these co-citations with social media can boost Google's trust in your website as well as helping with branded search queries.

5.) Social Indexing
Search engines have been indexing the social media pages since a while so they can now appear on the search results pages. This enables your brand to show up in search results for branded search queries on more than just your own website. This gets more effective. Tweets on their own from Twitter could be indexed and displayed in search results. This enabled your content to rank higher in search. It was only for a short time, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.6 years ago