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5 Reasons Social Media is essential for SEO

Jeanna Switzer (2022-04-18)

What do social media have to relate to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing in recent years, most companies have not yet started to take advantage of the potential of it. This is especially important if you are investing in SEO. While the benefits of using social media may not be immediately apparent, they are vital for SEO support. There are many reasons you should think about social media as a part of your strategy for online There are five main reasons why it is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long time. If people tweet, share, like, comment or share an article that is known as a social engagement. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to rank content. It's a way to determine the quality of content that people are able to use over what their algorithm decides is top-quality. Content can be instantly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's long gone from the time when you could make a request for links from other websites. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to build links the old fashioned way - create high quality content that is linked-worthy. How do you reach out to websites that will link to your content, when they are considered "unnatural"? Social media is the way to go. Social media lets you post your content and share it with appropriate audiences that are willing to link to it should it be worth linking to. These users will then promote your content to others and boost your authority.

3) The amplifying of content
You could create any excellent content you'd like to but it's not going to gain much traction without amplification. Email marketing can be an effective method to increase the reach of your content but it will only be able to reach the people on your marketing list. Social media lets you reach new audiences with your content. When you share your content, your followers will also connect with their friends should they find it valuable. This will cause them to be able to share it with their followers, further increasing your reach. In return, you gain lots of relevant traffic and inbound links, as well as social signals , and brand awareness These are all used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's reputation and image to assess the credibility of your website and how reliable it ought to be when they rank it in their algorithms. In addition to boosting your content Social media can also create brand awareness. Google refers to this as co-citation. Co-citations can be created through social media to improve Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since the search engines index social media accounts these profiles are now showing as search results. This lets your company's brand show up in search results for branded queries that are not limited to your company website. It gets even better. Individual tweets from Twitter were once indexed and shown in search results too providing another method to ensure your content's ranking in the search results. It was only for a short time, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.