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Five Reasons Social Media Is Important for SEO

Penny Card (2022-04-18)


What exactly does social media have to relate to SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is an incredibly growing marketing channel that most businesses have only begun to take advantage of over the past few years, however it's essential to utilize it - especially if you're investing resources into search engine optimization. Creating and managing social media accounts are extremely important to assist in SEO efforts, although the benefits of social media aren't always obvious. Below are five reasons why social media is essential for SEO.

french_bulldog_profile-1024x1536.jpg1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time now. Whenever people tweet, like, comment or share an article that is known as a social engagement. A piece of content with more social engagements will be able to show more social signals. Search engines measure these social signals, and use them as a quality factor when ranking the content. It's a method of determining what content is popular with users over what their automated algorithm determines to be of good quality. Content can also be indexed instantly when it's getting a lot of engagement on social media.

2) Link Building
It's long gone from the time that you could get links from other websites. Since the introduction of Google's Panda and Alperencinar.com/profile.php?id=1999106 Penguin algorithm SEOs are now forced to build links using the old-fashioned method to create quality content that is linked-worthy. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media can help. Social media allows you to place your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. Those people will also be able to share your content with their friends which will increase the impact of your content.

3.) Content Amplification
You can write all the top-quality content you like but it's not going to gain any traction without amplifying it. Email marketing is an effective way to boost content, but it can only reach people within your marketing database. Social media lets you increase the reach of your content. If you share your content with your followers, they will be sure to share it with their own followings in the event that they find it helpful. These people will then promote your content to their followers, which will increase your reach. You will also gain relevant traffic, inbound linking social signals, as well as brand awareness These can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can inform search engines many things about the quality of your website and the extent to which it can be believed to be in its ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. These co-citations can be developed via social media in order to increase Google's trust and help with branded searches.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they appear on search result pages. This lets your brand appear in search results for your branded search queries , which is more than just your company website. This gets more effective. Individual Tweets from Twitter were once indexed and shown in search results as well providing another method for your website to be ranked in the search results. The service was temporary for a few months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.