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5 Reasons Social Media is essential for SEO

Penny Card (2022-04-18)

What do social media platforms provide in terms of SEO? MWI receives the information frequently from clients who are prospective or current. Social media is a fast expanding marketing channel that many companies have only just begun making use of in the last couple of years, yet it's vital to take advantage of it in particular if you're putting resources in search engine optimization. While the benefits of using social media may not be immediately apparent, they're essential for SEO support. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. If people tweet, share, like, comment or share the content that is known as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Search engines measure these social signals, and consider it an element of quality when evaluating content. It's a method of determining the quality of content that people are able to use over what their algorithm decides is of good quality. A piece of content can be quickly indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It is long past the time that you could go out and ask for links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create good quality content that is pertinent. How do you reach websites that are willing to link to your content, when the request is thought to be "unnatural"? Social media is your answer. Social media enables you to put your content in front of relevant groups of people who may be attracted to link to it should it be worthy of linking to. These people may also promote your content to their networks and increase the reach of your content.

3) Content amplification
It doesn't matter how good your content is, it will not achieve much success in the absence of amplifying it. Sure, email marketing is an effective way to boost content, but it can only reach the people in your marketing database. Social media can help you increase the reach of your content. Once you share your content, your followers will also share it with their following if they find it useful. They will also share your content with their followers, thereby increasing your reach. In return, you will gain an abundance of relevant traffic and inbound links, as well as branding awareness and social signals All of these are used by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media can help build an image for your business and also boosts the content you publish. This is what Google refers to as co-citation. These co-citations can be developed by using social media to boost Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Since search engines are able to index social media sites and display them in search results pages. This lets your company's brand show up in search results for brand-related queries, which aren't limited to your company website. It gets even better. Individual tweets on Twitter were previously indexed and appeared in search results, too - enabling another way for your content to rank in the search results. That was only temporary for a couple of months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.