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5 Reasons Social Media is essential for SEO

Jeanna Switzer (2022-04-18)

What can social media provide in terms of SEO? MWI receives this kind of information frequently from both current and potential clients. While social media has been a growing channel for marketing over the last few years, many companies haven't yet begun to profit from it. This is crucial if you are investing in search engine optimization. Although the benefits of social media may not seem immediately apparent, ( they're crucial to SEO support. Of the many reasons to think about social media as a part of your online strategy, here are 5 advantages of it for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. A social engagement happens when people like, comment or share tweets about a piece of content. The more social engagements a piece of content gets, the greater social signals you can build for your website. These social signals are used by search engines to rank content. It's a way to determine the quality of content that people are able to use over what their algorithm decides is top-quality. A piece of content could be immediately indexed whenever it's attracting a significant amount of engagement on social media.

2.) Link Building
It's long gone from the moment when you could simply make a request for links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in using the old-fashioned method by creating high-quality content that is linked-worthy. How can you get your content to websites that will link to your website, even if they are thought to be "unnatural"? Social media can help. Social media can help you present your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. Those people will also be able to share your content with their network which increases the power of your content.

3.) Content amplification
You can make all the excellent content you'd like to but it's not going to gain an enormous amount of attention without amplification. Marketing via email can be an excellent method of amplifying content , but it can only be able to reach the people on your list of marketing contacts. Social media lets you increase the reach of your content. When you share your content, those who follow you will also be able to share it with their followers in the event that they find it helpful. This will cause them to also share it with their friends, further increasing your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand awareness All of which are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your site's content and how much it should be considered reliable in their ranking algorithms. Social media helps to build an image for your business and also boosts your content. Google calls this co-citation. Building these co-citations using social media can boost Google's trust in your website , and will also help by using branded search terms.

5) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing in search results pages. This lets your brand be displayed in search results that include branded search queries , which is more than just your company website. But there's more than that. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your content to be ranked higher in searches. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.