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Five Reasons Why Social Media is Important for SEO

Leticia Waldron (2022-04-18)


What does social media provide in terms of SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most businesses have only recently begun making use of in the last few years. However, it's essential to utilize it when you're investing efforts in SEO. While the advantages of social media may not be immediately apparent, they're crucial for SEO support. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long years now. When people tweet, like or comment on the content it is referred to as a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your website. Search engines evaluate these social signals and then use them as an element of quality when evaluating the content. It's a way to measure what content is popular with users in comparison to what their algorithm decides is of good quality. If the content you're looking at receives a lot of social shares it will be immediately classified.

2.) Link Building
It's past the time that you could make a request for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to do link building the traditional way by creating high-quality content that is worthy of linking. But how do you reach websites willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is the way to go. Social media enables you to present your content in front of people who are interested and could be convinced to link to it when it's worthy of linking to. They will also be able to share your content with their network, شراء ساعات مشاهدة يوتيوب further increasing the influence of your content.

3) Content amplification
It doesn't matter how good the content you publish, it's unlikely to gain traction without amplification. Sure, شراء ساعات مشاهدة يوتيوب email marketing can be an excellent method to amplify the content, but it'll only reach people within your marketing database. You can also reach new audiences via social media. If you post your content to your followers, they will also share it with their personal followers when they find it useful. Then those people will spread the word to their networks to increase your reach. In return, you earn lots of relevant traffic, inbound links, social signals and brand awareness - all of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website and the degree to which it should be considered reliable in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. Google calls this co-citation. Making these co-citations with social media will help improve the trust Google has in your website as well as helping by using branded search terms.

5.) Social Indexing
Since the search engines index social media accounts which means they show in search results pages. This lets your company's brand be listed in search results on specific queries that aren't exclusive to your site. However, it's even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in the search results. It was only temporary for a couple of months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.