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5 Reasons Why Social Media is crucial for SEO

Johnie Southwell (2022-04-18)

What does social media provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is a fast expanding marketing channel that many businesses have only recently begun to take advantage of over the past few years, however it's essential to utilize it in particular if you're putting resources into search engine optimization. Although the benefits of social media may not seem immediately apparent, they're crucial for SEO aid. Of the many reasons you should think about social media as part of your strategy for online There are five main reasons why it's crucial to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some period of time. Social engagement occurs the time when people share, like, comment or share tweets about content. A piece of content with more social engagements will show higher social signals. Search engines evaluate these social signals and then use them as an indicator of quality when ranking the content. This allows search engines to identify the most popular content and what their algorithm deems as high-quality. A piece of content can be instantly indexed in the event that it's receiving lots of social interactions.

2.) Link Building
It's long gone from the time that you could get hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write quality content that is relevant. How do you get in touch with websites that are willing to link to your website if they are not directly approached as an "unnatural" link building technique? Social media can help. Social media lets you post your content and share it with relevant audiences who may be willing to link to it, when it's worthy of linking to. These people will spread your content among others and boost your authority.

3) The amplifying of content
You can create all the high quality content you want, but it won't gain much traction without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach those in your marketing database. Social media can help you connect with new audiences through your content. After you have shared your content, those who follow you will spread it to their networks in the event that they find it helpful. They will also share your content with their followers, increasing the reach of your content. You'll also get relevant traffic and inbound links as well as social signals and brand recognition, all of which are used by search engines to make quality evaluation.

content amplification lifecycle

retro_style_shoot_in_the_park_3-1024x1534) Brand Recognition and Signals
Search engines can use brand name and reputation to determine the quality of your site and how reliable it ought to be when they rank it in their algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. Co-citations can be created through social media to improve Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since the search engines index social media sites these profiles are now showing as search results. This lets your brand appear in search results for branded search queries , which is more than the site of your business. But there's more than that. Individual tweets on Twitter were once indexed and shown in search results too giving another opportunity to get your content noticed in the search results. It was only temporary for a few months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.