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5 Reasons Why Social Media is crucial for SEO

Albertina Ragsdale (2022-04-18)

What does social media have to in relation to SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel in recent years, the majority of businesses have yet to profit from the potential of it. This is particularly important if you are investing in SEO. Creating and managing social media accounts are extremely crucial to support SEO efforts, even though their benefits aren't immediately obvious. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some years now. A social engagement happens when users like, share on, share or tweet about a piece of content. The more social engagements a piece of content is able to get, the more social signals you can build for your site. Search engines evaluate the social signals they receive, and use it as an indicator of quality when ranking the content. It's a way to determine what content people find useful over what their automated algorithm determines to be top-quality. If a piece of content receives lots of engagement on social media It can be quickly classified.

2.) Link Building
There are no more days of soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to link build the old-fashioned way: write high-quality content that is relevant. How do you reach websites who are willing to link to your content, when they are considered "unnatural"? Social media is the way to go. Social media lets you place your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. These people may also connect your content to their friends, further increasing the influence of your content.

3.) Content Amplification
You can write all the top-quality content you like but it's not going to gain much traction without amplification. Yes, email marketing is a great way to amplify content, but it can only be able to reach people who are in your marketing database. Social media lets you increase the reach of your content. If you send your content out to your followers, they'll spread it to their own followings in the event that they find it helpful. These people will then share your content with their followers, which will increase your reach. You'll also get relevant traffic and inbound links as well as social signals and brand recognition, all of which can be used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand زيادة مشاهدات اليوتيوب recognition and brand identity can tell search engines a lot about the quality of your website and how much it is believed to be in its ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. Google calls this co-citation. These co-citations can be built by using social media to boost Google's trust and assist with branded searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear in the search results pages. This lets your company's brand appear in search results for specific queries that aren't exclusive to your site. But there's more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well which gave another means for your website to be ranked in the search results. This was just temporary for a couple of months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.