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Five Reasons Why Social Media Is Important for SEO

Walter Viles (2022-04-18)

What the heck does social media have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent years, the majority of companies haven't yet begun to benefit from the potential of it. This is particularly important if you are investing in search engine optimization. While the benefits of social media might not be immediately obvious, they are essential for SEO support. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. Social engagements occur when people comment, like or share tweets about a piece of content. The more social interactions a piece of content has, the more social signals you build to your site. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to determine what people find most useful and what algorithm they believe to be high-quality. If something has a high amount of engagement on social media the content can be indexed.

2.) Link Building
The days of asking for websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in by hand to create quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your content , if asking them directly is considered an "unnatural" link building practice? Social media is the way to go. Social media allows you to share your content with interested audiences who might be willing to share it with others, should it be worth linking to. People who share your content with others and boost your authority.

3.) Amplification of content
You can write all the top-quality content you like however it will not gain significant traction without the aid of amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it will only reach those in your marketing database. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they'll be sure to share it with their own followings If they are satisfied with the content. This will allow them to share your content with their followers, alexa ترتيب المواقع ( thereby increasing your reach. As a result, you get a lot of relevant traffic and inbound links, as well as branding awareness and social signals These are all used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines a lot about the quality of your site's content and how much it is respected in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now which means that they appear on search result pages. This allows your business to be displayed on search results when you type in branded search queries on more than the site of your business. But it gets even better than that. Tweets on their own from Twitter could be indexed and alexa ترتيب المواقع included in the search results. This enabled your content to be more prominent in the results of a search. It was only temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.