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Five Reasons Why Social Media is essential for SEO

Johnie Southwell (2022-04-18)


What can social media have to offer SEO? MWI gets the information frequently from both current and potential clients. Although social media has been a growing channel for marketing in recent times, many companies haven't yet begun to take advantage of it. This is especially true to consider if you're planning to invest in search engine optimization. Although the benefits of social media are not immediately apparent, they're vital for SEO support. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. A social engagement happens the time when people share, like, comment or share tweets on a piece of content. A piece of content that has more social engagements is likely to have more social signals. These social signals are used by search engines to rank content. It's a way of evaluating what content is popular with users over what their automated algorithm decides is top-quality. A piece of content can be instantly indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It's long gone of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating high-quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is considered an "unnatural" link building practice? Social media is the solution. Social media lets you share your content with relevant audiences who may be willing to link to it in the event that it's worth linking to. They will also promote your content to their friends and increase the reach of your content.

3.) Content Amplification
You can create all the high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only reach people within your database of marketing. Social media allows you to expand Porkshop.org/blog/256039/five-reasons-social-media-is-important-for-seo/ your reach with your content. If you send your content out to your followers, they will spread it to their own followers in the event that they find it helpful. Then those people will spread the word to their networks which will increase the reach of your content. In return, you gain an abundance of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are utilized by search engines to assess content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines a lot about the quality of your site's content and how much it should be respected in their ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. Google calls this co-citation. Making these co-citations with social media can help increase the trust Google has in your website , and will also help by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media profiles for a few years now which means that they appear on the search results pages. This allows your business to be listed in search results on search queries that are branded and not restricted to your website. It's even better. Individual tweets from Twitter were initially indexed and included in search results too giving another opportunity for your content to rank in search. The service was temporary for a couple of months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.