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5 Reasons Social Media is Important for SEO

Teresa Hoolan (2022-04-18)

What can social media have to offer SEO? MWI receives these kinds of information from both current and potential clients. While social media has become an increasing channel for marketing in recent years, most companies have not yet started to profit from it. This is particularly important if you are investing in search engine optimization. While the benefits of social media may not be immediately obvious, they are crucial for SEO help. From the myriad of reasons you should think about social media as a part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some time. Social engagements occur when people comment, like on, share or tweet on a piece of content. The more social engagements a piece of content is able to get, the more social signals it will bring to your site. These social signals are used by search engines to rank the content. This is a way for search engines to know what people find most useful and what their algorithm deems high-quality. If an article receives a lot of social interaction it will be immediately indexable.

2.) Link Building
It's long gone of asking for websites to link to yours. With the advent of Google's Panda and Penguin algorithm SEOs have to build links using the old-fashioned method by creating high-quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your website if asking them directly is considered an "unnatural" link building practice? Social media can help. Social media allows you to share your content with relevant audiences who may be willing to link to it when it's worthy of linking to. They will also share your content with others increasing your influence.

3.) Amplification of content
You could create any good-quality content that you wish to however, it will not get much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it'll only be able to reach people who are in your marketing database. Social media allows you to connect with new audiences through your content. When you share your content, the people who follow you will share it with their following when they are satisfied with the content. They will then also share it with their friends to increase your reach. In addition, you'll gain relevant traffic, inbound linking social signals, as well as brand awareness, all of which can be used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. Google refers to this as co-citation. Building these co-citations using social media can boost Google's trust in your company site, شراء متابعين تويتر as well as aiding with branded search queries.

5) Social Indexing
Since the search engines index social media websites which means they show up in search results pages. This allows your business to appear in search results for specific queries that aren't limited to your company website. This gets better. Individual tweets on Twitter were previously indexed and appeared in search results too which gave another means to get your content noticed in search. This was just temporary for a couple of months until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.