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5 Reasons Why Social Media is crucial for SEO

Jeanna Switzer (2022-04-18)

What does social media have to offer SEO? MWI gets the information frequently from clients who are prospective or current. While social media has become an increasingly popular channel for marketing in recent years, the majority of companies haven't yet begun to benefit from it. This is particularly important for companies that are investing in search engine optimization. Making and managing social media accounts is crucial to support SEO efforts, though their benefits aren't immediately apparent. Out of the numerous reasons to think about social media as part of your overall strategy to be online Here are five reasons why it is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some years now. A social engagement happens when people comment, like, share, or tweet on a piece of content. A piece of content with more social engagements will have more social signals. Search engines measure these social signals and consider it an indicator of quality when ranking content. This is a method for search engines to decide the most popular content and what their algorithm deems top-quality. If an article is receiving lots of social shares it will be immediately identified.

2.) Link Building
It's past the time when you could solicit hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to build links the traditional way to create quality content that is link-worthy. How do you reach out to websites that are willing to link to your content, when the request is thought to be "unnatural"? Social media can help. Social media lets you share your content with appropriate audiences that are willing to link to it, if it is worth linking to. They will also spread your content among others increasing your influence.

3) Content Amplification
No matter how top-quality the content you publish, it's unlikely to gain traction unless you amplify it. Email marketing can be a great way of amplifying content , but it can only reach people in your marketing list. Social media lets you reach new audiences with your content. Once you share your content, those who follow you will also spread it to their networks should they find it valuable. They will then spread the word to their networks which will increase the reach of your content. In return, you earn an abundance of relevant traffic including inbound links, social signals and brand awareness All of these are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site's content and the degree to which it should be trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust and assist with brand-name searches.

5.) Social Indexing
Search engines have been indexing the social media pages since a while which means that they show up in the search results pages. This allows your business to show up in search results for your branded searches on more than the site of your business. It's even better. Tweets on their own from Twitter were once indexed and included in search results. This enabled your content to be more prominent in searches. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.boho_winter_shoot_in_black_and_white-102