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Five Reasons Social Media Is Important for SEO

Teresa Hoolan (2022-04-18)


What can social media have to offer SEO? MWI gets this information a lot from both current and potential clients. While social media has become an increasing marketing channel over the last few years, many companies have not yet started to benefit from it. This is especially true to consider if you're planning to invest in SEO. Making and managing social media accounts are extremely crucial to support SEO efforts, even though the benefits are not immediately evident. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some time. Social engagements occur the time when people share, like, comment or share a tweet about content. A piece of content that has more social engagements will have more social signals. Search engines analyze the social signals they receive, and use it as an index of quality when ranking the content. This is a method for search engines to decide the content that people are most interested in and also what they consider to be top-quality. The content you've created can be instantly indexed if it's receiving a lot of social engagement.

2.) Link Building
There are no more days of soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating top-quality content that's relevant. But how do you reach websites that are willing to link to your site if you ask them directly, which is an "unnatural" practice for building links? Social media can help. Social media allows you to share your content with interested audiences who might be willing to link to your content, if it is worth linking to. Those people will also be able to share your content with their friends, further increasing the influence of your content.

3) Content amplification
You can create all the good-quality content that you wish to but it's not going to gain any traction without amplifying it. Email marketing is an effective method to increase the reach of your the content you create, but it won't reach people in your list of marketing contacts. Social media enables you to expand your reach with your content. If you share your content with your followers, they'll share it with their own followers when they find it useful. They will then also share it with their friends and increase your reach. You'll also get relevant traffic as well as inbound linking, social signals, and brand awareness and زيادة عدد ساعات يوتيوب are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines many things about the quality of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. This is what Google calls a co-citation. Building these co-citations using social media will help improve Google's trust in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites since a while so they can now appear in results pages for search engines. This enables your brand to show up in search results for your branded search queries that are not limited to the site of your business. It's more than that. Individual Tweets from Twitter were initially indexed and included in search results as well providing another method to get your content noticed in the search results. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.