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Five Reasons Why Social Media is important for SEO

Holly Kong (2022-04-18)

What do social media platforms have to offer SEO? At MWI we hear this a lot from current and prospective clients. Social media is a fast expanding marketing channel that many businesses have only recently begun making use of in the last couple of years, yet it's very important to leverage particularly if you're investing resources in SEO. While the benefits of social media may not be immediately apparent, they're crucial for SEO support. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and شراء لايكات فيسبوك other search engines rely on online conversation as part of their ranking algorithms. If people tweet, share, like or comment on a piece of content This is referred to as social engagement. A piece of content that has more social engagements will show higher social signals. Social signals are utilized by search engines to rank the content. It's a way to measure what content is popular with users and what their algorithm determines to be good quality. If the content you're looking at receives a lot of social engagement it will be immediately classified.

2) Link Building
It's past the period when you could just get links from other websites. With the emergence of Google's Panda and Penguin algorithms, SEOs are forced to perform link building in using the old-fashioned method by creating high-quality content that is link-worthy. How do you reach websites who are willing to link to your content, if the request is considered "unnatural"? Social media can help. Social media allows you to expose your content to appropriate audiences that are willing to link to your content, when it's worthy of linking to. People who share your content with their network, further increasing the influence of your content.

3.) Content Amplification
You can create all the good-quality content that you wish to but it's not going to gain an enormous amount of attention without amplification. Email marketing is an excellent method of amplifying content but it will only get to those on your marketing list. Social media enables you to connect with new audiences through your content. If you post your content to your followers, they'll also share it with their personal followers If they are satisfied with the content. They will then be able to share it with their followers, further increasing your reach. As a result, you get many relevant visitors and inbound links, as well as brand recognition and social signals All of which are used by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines many things about the quality of your site's content and the extent to which it can be respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's trust and assist with brand-name searches.

5) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they show up in results pages for search engines. This allows your business to show up in search results for branded search queries , which is more than the site of your business. But there's more than that. Tweets on their own from Twitter were once indexed and were displayed in search results. This allowed your site to rank higher on searches. The service was temporary for a few months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.