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5 Reasons Social Media is important for SEO

Dolores Duryea (2022-04-18)

What the heck does social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has become an increasing marketing channel in recent years, most companies have not yet started to benefit from it. This is crucial to consider if you're planning to invest in SEO. Setting up and managing social media accounts are extremely important for supporting SEO efforts, though their benefits aren't immediately obvious. There are many reasons to consider the use of social media in your online strategy Here are five reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major شراء متابعين تويتر search engines are using online dialogue as part of their algorithm for ranking for quite some period of time. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of the content. This is a method for search engines to know what people find most useful and what algorithm they believe to be as high-quality. If something receives lots of social interaction it will be immediately classified.

2.) Link Building
It's been a long time when you could solicit links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs must build links the traditional way by creating high-quality content which is relevant to linking. How can you get your content to websites that are willing to link to your site, if they are thought to be "unnatural"? Social media can help. Social media allows you to place your content in front of the right people, who could be influenced to link to it should it be worthy of linking to. These users will then spread your content among others increasing your influence.

3.) Content Amplification
You can make all the good-quality content that you wish to but it's not going to gain significant traction without the aid of amplification. Yes, email marketing is an effective way to boost content, but it will only reach those in your marketing database. The possibility of reaching new audiences is via social media. When you share your content, the people who follow you will spread it to their networks should they find it valuable. This will allow them to share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand recognition These can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it must be for their ranking algorithms. Social media helps to build an image for شراء متابعين تويتر your business and also boosts your content. This is what Google calls a co-citation. Making these co-citations with social media can help increase Google's trust in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines index social media sites which means they show as search results. This allows your brand to be listed in search results on search queries that are branded and not restricted to your website. But it gets even better than that. Individual tweets from Twitter were previously indexed and appeared in search results as well which gave another means for your content to rank in search. It was temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.