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Five Reasons Social Media is Important for SEO

Raina Cram (2022-04-18)


jeelna6-120924131058-phpapp02-thumbnail-What can social media have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has been an increasingly popular channel for marketing over the last few years, many companies haven't yet begun to profit from it. This is particularly important for companies that are investing in search engine optimization. While the benefits of using social media may not seem immediately obvious, they are crucial for SEO support. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. Social engagements occur when people comment, like or share a tweet about an article. The more social engagements a piece of content has, the more social signals it will bring to your site. Search engines look at the social signals they receive, and use it as an indicator of quality when ranking the content. It's a way to measure the quality of content that people are able to use in comparison to what their algorithm decides is top-quality. If a piece of content receives lots of social interaction the content can be classified.

2.) Link Building
There are no more days of soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating high-quality content that is relevant. But how do you reach sites that would be willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media can help. Social media lets you expose your content to relevant audiences who may be willing to link to it, if it is worth linking to. These users will then promote your content to others, increasing your influence.

3) Content Amplification
It doesn't matter how good your content is, it's unlikely to be popular unless you amplify it. Yes, email marketing is an excellent way to increase the reach of your content, but it'll only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is via social media. After you have shared your content, those who follow you will also spread it to their networks when they are satisfied with the content. These people will then be able to share it with their followers to increase your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand recognition, all of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's name and reputation to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media can help build brand awareness and increases the quality of your content. Google calls this co-citation. Building these co-citations through social media can boost Google's trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since the search engines are able to index social media profiles and زيادة مشاهدات اليوتيوب (socialwb.com) display them up in search results pages. This lets your company's brand appear in search results for brand-related queries, which aren't restricted to your website. But it gets even better than that. Individual tweets from Twitter were initially indexed and included in search results, too giving another opportunity for your website to be ranked in the search results. That was only temporary for a couple of months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.