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Five Reasons Why Social Media is Important for SEO

Tom Arida (2022-04-18)


What do social media have to in relation to SEO? At MWI we hear these questions frequently from our potential and current clients. Although social media has been an increasing channel for marketing in recent times, many businesses have yet to profit from the potential of it. This is especially important to consider if you're planning to invest in search engine optimization. Making and managing social media accounts are important to assist in SEO initiatives, but the benefits of social media aren't always evident. Out of the numerous reasons you should think about the use of social media in your online strategy, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some time. If people tweet, share, like or comment on an article it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your site. These social signals are used by search engines to rank content. It's a way to determine the content that people consider useful in comparison to what their algorithm decides is good quality. If a piece of content is receiving lots of social interaction it will be immediately classified.

2.) Link Building
It's been a long time that you could go out and ask for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write high-quality content that is relevant. How do you get in touch with sites that would be willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media can help. Social media lets you expose your content to relevant audiences who may be willing to link to it, if it is worth linking to. These users will then spread your content among others and boost your authority.

3.) The amplifying of content
You could create any top-quality content you like, but it won't gain significant traction without the aid of amplification. Email marketing can be an effective method to increase the reach of your content , but it can only reach those in your list of marketing contacts. Social media enables you to expand your reach with your content. If you share your content, the people who follow you will be able to share it with their followers should they find it valuable. This will allow them Socialwb post to a company blog share your content with their followers, which will increase your reach. In return, you earn an abundance of relevant traffic including inbound links, social signals and brand awareness - all of which are used by search engines to judge content quality.

content amplification lifecycle

item_XL_7750890_6667041.jpg4.) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. This is what Google refers to as a co-citation. The creation of these co-citations via social media can improve Google's trust in your company website as well as helping by using branded search terms.

5) Social Indexing
Since search engines are able to index social media websites these profiles are now showing in search results pages. This lets your company's brand show up in search results for branded queries that are not limited to your company website. This gets more effective. Individual tweets from Twitter were previously indexed and appeared in search results, too - enabling another way to get your content noticed in search. It was only temporary for a couple of months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.