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5 Reasons Social Media is Important for SEO

Johnie Southwell (2022-04-18)

What exactly does social media have to in relation to SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is rapidly expanding marketing channel that many companies have only just begun to take advantage of over the last few years, however it's very important to leverage in particular if you're putting funds into search engine optimization. Creating and managing social media accounts is essential to aid in SEO efforts, though the benefits of social media aren't always obvious. Of the many reasons why you should consider social media as part of your overall strategy to be online There are five main reasons why it's crucial for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. Social engagements occur the time when people share, like, comment or share a tweet about a piece of content. A piece of content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank the content. It's a way to measure what content is popular with users and what their algorithm decides is good quality. If an article has a high amount of social interaction, it can be instantly indexed.

2) Link Building
It's long gone of soliciting websites to add links to yours. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in using the old-fashioned method to create quality content that is worthy of linking. But how do you reach websites that are willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media can help. Social media can help you put your content in front of the right people, who could be convinced to link to it if it's worth linking to. These users will then spread your content among others and boost your authority.

DWPqe99VQAAtCvf.jpg3.) Content amplification
You can write all the excellent content you'd like to however, it will not get significant traction without the aid of amplification. Sure, email marketing is an excellent method to amplify content, but it can only reach those in your marketing database. Social media lets you reach new audiences with your content. If you share your content with your followers, they will share it with their own followers when they find it useful. They will also promote your content to their followers, which will increase your reach. In addition, you'll gain relevant traffic through inbound linking social signals, as well as brand recognition These can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since search engines are able to index social media profiles and display them as search results. This allows your brand to appear in search results for search queries that are branded and not restricted to your website. It's even better. Individual Tweets from Twitter were once indexed and shown in search results too giving another opportunity to ensure your content's ranking in the search results. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.