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5 Reasons Social Media is Important for SEO

Teresa Hoolan (2022-04-18)

What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from potential and current clients. Although social media has been an increasing marketing channel over the last few years, many firms haven't yet begun to make use of the potential of it. This is especially important for companies that are investing in search engine optimization. The creation and management of social media accounts is important to assist in SEO initiatives, but the benefits of social media aren't always obvious. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. A social engagement happens when people like, زيادة عدد ساعات يوتيوب comment, share, or tweet about an article. Content that has more engagements on social media will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to measure what content is popular with users and what their algorithm determines to be good quality. A piece of content can be immediately indexed when it's getting a lot of social interactions.

2) Link Building
It's been a long time that you could solicit links from other websites. In the wake of Google's Panda and Penguin algorithms SEOs must perform link building in the traditional way and create content of high-quality that is linked-worthy. How do you get in touch with sites who are willing to link to your content if asking them directly is thought to be an "unnatural" link building method? Social media is the solution. Social media lets you expose your content to appropriate audiences that are willing to link to it should it be worth linking to. They will also be able to share your content with other people and boost your authority.

3.) Amplification of content
It doesn't matter how good the content you publish, it's unlikely to achieve much success unless you amplify it. Email marketing is an effective way to boost content, but it'll only reach the people in your marketing database. The possibility of reaching new audiences is via social media. If you share your content with your followers, they will also share it with their personal followings If they are satisfied with the content. They will also promote your content to their followers, increasing your reach. Additionally, you will gain relevant traffic and inbound links, social signals, and brand recognition All of which can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it must be when they rank it in their algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. This is what Google calls a co-citation. The creation of these co-citations via social media can improve Google's trust in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines index social media sites and display them in search results pages. This enables your brand to show up on search results when you type in branded search queries , which is more than the site of your business. This is even more effective. Individual tweets from Twitter were previously indexed and appeared in search results as well which gave another means for your website to be ranked in search. This was just temporary for a couple of months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.51433568655_6b528e7ffe.jpg