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Five Reasons Social Media is important for SEO

Audry Mariano (2022-04-18)

14294087686_9745cf2726.jpgWhat exactly does social media have to relate to SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun to take advantage of over the past few years, but it's essential to utilize it in particular if you're putting resources into search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO efforts, even though the benefits are not immediately evident. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some time. Social engagement occurs the time when people share, like, comment, share, or tweet about a piece of content. The more the number of social interactions that a piece content receives, the more social signals you send to your website. Search engines look at these social signals, and then use them as a quality factor when ranking the content. This is a method for search engines to determine what people find most useful and what their algorithm deems top-quality. The content you've created can be quickly indexed whenever it's attracting a significant amount of social interactions.

2.) Link Building
It's long gone from the time when you could go out and alexa ترتيب المواقع ask for links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the traditional way: create high-quality content that is relevant. How do you get in touch with websites willing to link to your website if asking them directly is considered an "unnatural" link building practice? Social media is the way to go. Social media can help you put your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. People who share your content with their friends which increases the power of your content.

3.) The amplifying of content
No matter how top-quality the content you publish, it will not gain traction until you amplify it. Sure, email marketing can be an excellent way to increase the reach of your the content, but it'll only reach the people in your marketing database. Social media can help you connect with new audiences through your content. If you publish your content to your followers, they will also share it with their personal followers If they are satisfied with the content. Then those people will spread the word to their networks which will increase the reach of your content. In return, you gain lots of relevant traffic and inbound links, as well as brand recognition and social signals - all of which are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. This is what Google refers to as a co-citation. Building these co-citations through social media can boost Google's trust in your company website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now so they can now appear in search result pages. This allows your business to appear on search results when you type in branded search queries on more than only your website. However, it's even more than that. Individual Tweets from Twitter were previously indexed and appeared in search results too which gave another means for your website to be ranked in the search results. The service was temporary for a few months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.