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5 Reasons Why Social Media is crucial for SEO

Natalia Mahaffey (2022-04-18)

What the heck does social media have to relate to SEO? MWI gets these kinds of information from clients who are prospective or current. While social media has been an increasingly popular channel for marketing over the last few years, many companies haven't yet begun to profit from it. This is especially important when you're investing in SEO. Setting up and managing social media accounts is important for supporting SEO initiatives, but their benefits aren't immediately evident. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some period of time. A social engagement happens the time when people share, like, comment or share tweets about a piece of content. A piece of content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to rank the content. It's a way to determine the quality of content that people are able to use over what their automated algorithm decides is good quality. A piece of content could be instantly indexed if it's receiving a lot of social interaction.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs have to perform link building in using the old-fashioned method and create content of high-quality which is relevant to linking. How do you reach out to websites which are willing to hyperlink to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media lets you expose your content to appropriate audiences that are willing to share it with others, if it is worth linking to. People who promote your content to their networks which will increase the impact of your content.

3) Content Amplification
You could create any excellent content you'd like to but it's not going to gain an enormous amount of attention without amplification. Marketing via email can be a great way of amplifying the content you create, but it won't reach those in your marketing list. Social media lets you reach new audiences with your content. When you share your content, your followers will be able to share it with their followers should they find it valuable. The people who share it will be able to share your content with their followers, increasing your reach. As a result, you get many relevant visitors and inbound links, as well as social signals , and brand awareness - all of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. This is what Google calls co-citation. The creation of these co-citations via social media will help improve Google's trust in your company website , and will also help with branded search queries.

5.) Social Indexing
Since search engines index social media accounts these profiles are now showing in search results pages. This allows your business to be listed in search results on search queries that are branded and not only restricted to your business's website. But there's more than that. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your content to rank higher in the search results. That was only temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.french_bulldog_profile-1024x1536.jpg