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5 Reasons Social Media is Important for SEO

Shella Opas (2022-04-18)

What can social media have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has become a growing channel for marketing in recent years, the majority of businesses have yet to make use of it. This is crucial if you are investing in search engine optimization. Although the benefits of social media might not be immediately obvious, they are crucial for SEO aid. There are many reasons you should think about social media as part of your online strategy, here are 5 advantages of it for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for a long time now. Whenever people tweet, like, comment or share the content they like it is referred to as a social engagement. A piece of content that has more social engagements will be able to show more social signals. Search engines evaluate these social signals, and use it as an index of quality when ranking content. This is a way for search engines to know the content that people are most interested in and also what they consider to be good quality. If an article receives lots of social shares it will be immediately indexed.

2) Link Building
Long gone are the days of soliciting websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to build links by hand to create quality content that is link-worthy. What is the best way to reach websites that will link to your website, alexa ترتيب المواقع even if asking them directly would be considered "unnatural"? Social media is the way to go. Social media allows you to expose your content to relevant audiences who may be willing to link to it, should it be worth linking to. People who share your content with their networks which will increase the impact of your content.

3) Content amplification
You could create any good-quality content that you wish to however it will not gain much traction without amplification. Email marketing can be an excellent method of amplifying content , but it can only reach those in your list of marketing contacts. Social media lets you reach new audiences with your content. After you have shared your content, the people who follow you will spread it to their networks when they are satisfied with the content. They will then also share it with their friends which will increase the reach of your content. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand recognition These can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can inform search engines many things about the quality of your site and how much it is trusted in its ranking algorithms. In addition to boosting your content, social media also helps build brand awareness. Google calls this co-citation. These co-citations are built through social media to improve Google's credibility and aid in branded searches.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show on search results pages. This enables your brand to show up on search results when you type in branded search queries that are not limited to only your website. This is even more effective. Individual Tweets from Twitter were initially indexed and included in search results, too giving another opportunity for your website to be ranked in search. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.