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5 Reasons Social Media is important for SEO

Teresa Hoolan (2022-04-18)

What the heck does social media have to relate to SEO? MWI receives this information a lot from prospective and current clients. Social media is a fast growing channel for marketing that most companies have only started making use of in the past few years. However, it's very important to leverage when you're investing funds into search engine optimization. Creating and managing social media accounts are essential to aid in SEO efforts, even though the benefits are not immediately apparent. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some period of time. Social engagements occur when people like, comment, share, or tweet about a piece of content. The more social engagements your content gets, the greater social signals it will bring to your site. These social signals are used by search engines to rank the content. It's a way to determine the content that people consider useful over what their automated algorithm determines to be of good quality. If an article is receiving lots of social interaction the content can be indexed.

2.) Link Building
The days of soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. But how do you reach websites that are willing to link to your website if asking them directly is considered an "unnatural" practice for building links? Social media can help. Social media allows you to place your content in front of relevant audiences that may be convinced to link to it in the event that it is worthy of linking to. People who be able to share your content with their networks which increases the power of your content.

3) Content Amplification
The quality of the content you publish, it's not going to get much traction unless you amplify it. Sure, email marketing can be an excellent way to increase the reach of your content, but it'll only reach people within your marketing database. The possibility of reaching new audiences is through social media. If you send your content out to your followers, they'll share it with their own followings if they find it helpful. They will then share it with their following to increase your reach. In return, you will gain lots of relevant traffic including inbound links, social signals , and brand awareness All of these are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. This is what Google refers to as co-citation. Building these co-citations through social media can boost Google's trust in your company site, as well as aiding with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now and شراء متابعين تيكتوك this means that they appear in results pages for search engines. This allows your company to appear in search results for your branded search queries on more than just your company website. This is even more effective. Individual tweets from Twitter were initially indexed and included in search results, too - enabling another way for your content to rank in search. However, it was only temporary it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.