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5 Reasons Why Social Media is important for SEO

Jamila Hamlin (2022-04-18)

What do social media platforms provide in terms of SEO? At MWI we hear this a lot from potential and current clients. While social media has been an increasing marketing channel over the last few years, many companies have not yet started to benefit from it. This is crucial to consider if you're planning to invest in SEO. While the benefits of using social media may not seem immediately apparent, they are essential for SEO aid. From the myriad of reasons to consider the use of social media in your strategy for online, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. A social engagement happens when people comment, like on, share or tweet about an article. The more social engagements your content receives, the more social signals you build to your site. Search engines analyze these social signals and use it as an element of quality when evaluating content. This allows search engines to know the most popular content and what their algorithms consider top-quality. If a piece of content receives lots of social shares, it can be instantly indexed.

9f48291f93e2be3e15a3acc84ae5371b.jpg2.) Link Building
It is long past the time that you could solicit links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs have to build links by hand to create quality content which is relevant to linking. How do you reach out to websites that will link to your site, if they are considered "unnatural"? Social media is the answer. Social media lets you expose your content to of relevant audiences that may be convinced to link to it should it be worthy of linking to. These people may also promote your content to their friends which will increase the impact of your content.

3.) Content Amplification
You could create any good-quality content that you wish to however it will not gain any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it can only reach those in your database of marketing. The possibility of reaching new audiences is through social media. If you send your content out to your followers, they will be sure to share it with their own followers If they are satisfied with the content. These people will then share it with their following and increase your reach. In return, you gain an abundance of relevant traffic including inbound links, social signals and زيادة مشاهدات اليوتيوب -, زيادة مشاهدات اليوتيوب brand awareness All of these are used by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can tell search engines much about the credibility of your website as well as the extent to which it can be respected in their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's credibility and aid in search results that are branded.

5.) Social Indexing
Since the search engines are able to index social media accounts which means they show on search results pages. This allows your company to show up in search results for your branded search queries on more than only your website. It gets even better. Tweets on their own from Twitter were once searchable and were displayed in search results. This allowed your content to be ranked higher in searches. This was just temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.