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Five Reasons Why Social Media is Important for SEO

Patty O'Shaughnessy (2022-04-16)

What does social media have to offer SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most companies have only just begun using in the past couple of years, yet it's essential to utilize it particularly if you're investing resources in search engine optimization. While the benefits of using social media may not be immediately apparent, they are crucial for SEO aid. Out of the numerous reasons you should think about social media as part of your strategy for online There are five main reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. Social engagement occurs the time when people share, like, comment on, share or tweet about an article. A piece of content that has more social engagements will have more social signals. Social signals are utilized by search engines to rank the content. It's a way to measure what content is popular with users over what their algorithm determines to be of good quality. If something receives a lot of social interaction it will be immediately identified.

2) Link Building
It's long gone of going out and asking for websites to link to your site. In the wake of Google's Panda and Penguin algorithms SEOs have to build links the old fashioned way to create quality content that is worthy of linking. What is the best way to reach websites which are willing to hyperlink to your site, if they are considered "unnatural"? Social media is the way to go. Social media lets you publish your content to relevant audiences who may be willing to link to your content, when it's worthy of linking to. These people will share your content with others, increasing your influence.

3.) Content Amplification
You can write all the excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Marketing via email is an effective method to increase the reach of your content , but it can only reach those in your marketing list. It is possible to reach new audiences through social media. If you share your content, those who follow you will spread it to their networks when they are satisfied with the content. They will also promote your content to their followers, increasing the reach of your content. You will also gain relevant traffic through inbound linking as well as social signals and brand recognition and can be used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. Google calls this co-citation. Making these co-citations with social media will help improve Google's trust and تخفيض ترتيب اليكسا confidence in your site, as well as aiding by using branded search terms.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now, تخفيض ترتيب اليكسا which means they now show up in results pages for search engines. This allows your business to appear on search results when you type in branded search queries on more than just your own website. However, it's even more than that. Tweets that were individual from Twitter were once indexable and included in the search results. This allowed your website to rank higher on the results of a search. However, it was only temporary, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.