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Five Reasons Social Media Is Important for SEO

Hwa Silva (2022-04-16)


What does social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a rapidly growing channel for marketing that most companies have only started using in the past few years. However, it's very important to leverage in particular if you're putting resources into SEO. The creation and management of social media accounts are essential to aid in SEO efforts, even though their benefits aren't immediately evident. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some years now. A social engagement is when people comment, like on, share or tweet on a piece of content. The more social interactions a piece of content receives, the more social signals you send to your website. Search engines analyze the social signals they receive, and use them as an element of quality when evaluating the content. It's a way of evaluating what content is popular with users and what their algorithm determines to be of good quality. If something has a high amount of social interaction, it can be instantly indexable.

2) Link Building
Long gone are the days of going out and asking for websites to add links to yours. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to build links by hand to create quality content which is relevant to linking. How do you get in touch with sites who are willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media can help. Social media can help you present your content in front of people who are interested and could be in a position to influence them to link to your content in the event that it is worthy of linking to. They will also promote your content to others increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it's not going to gain traction unless you amplify it. Yes, email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your marketing database. You can reach new audiences through social media. If you send your content out to your followers, they will share it with their own followings If they are satisfied with the content. This will allow them to recommend your content to their followers, which will increase your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand recognition, all of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's name and reputation to determine the quality of your site and how reliable it ought to be for their ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. Google calls this co-citation. Building these co-citations through social media can help increase Google's trust in your website as well as helping with branded search queries.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now which means that they show up in the search results pages. This allows your business to show up in search results for specific queries that aren't restricted to your website. But it gets even better than that. Individual tweets from Twitter were once indexed and shown in search results as well providing another method to get your content noticed in the search results. That was only temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, شراء مشتركين يوتيوب so it's important to leverage it for getting your content ranked.