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5 Reasons Why Social Media is important for SEO

Walter Viles (2022-04-16)


What can social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast expanding marketing channel that many companies have only just begun to take advantage of over the past few years, however it's crucial to make use of - especially if you're investing efforts in SEO. While the benefits of using social media may not seem immediately apparent, they are vital for SEO support. From the myriad of reasons to think about social media as a part of your overall strategy to be online, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. Whenever people tweet, like, alexa ترتيب المواقع comment or share the content that is known as a social engagement. The more social engagements your content gets, alexa ترتيب المواقع the greater social signals it will bring to your site. Search engines look at these signals from social media, and consider it an indicator of quality when ranking the content. This is a way for search engines to identify what people find most useful and also what they consider to be high-quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of engagement on social media.

2.) Link Building
It's been a long time that you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write quality content that is relevant. But how do you reach websites that are willing to link to your site if asking them directly is considered an "unnatural" practice for building links? Social media is your answer. Social media allows you to share your content with interested audiences who might be willing to link to it, if it is worth linking to. People who share your content with their networks and increase the reach of your content.

Alexa-Ranking.png3) Content Amplification
The quality of the content you publish, it's not going to get much traction in the absence of amplifying it. Marketing via email is an excellent method of amplifying content but it will only be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is via social media. If you post your content to your followers, they'll spread it to their own followers If they are satisfied with the content. The people who share it will recommend your content to their followers, increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking, social signals, and brand recognition These are used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines a lot about the quality of your website and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations through social media can boost Google's trust in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for some time now, which means they now appear on results pages for search engines. This allows your business to appear in search results for branded search queries that are not limited to just your company website. This gets more effective. Individual tweets from Twitter were once searchable and displayed in search results. This allowed your content to be more prominent in search. It was only temporary for a couple of months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.