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Five Reasons Social Media is Important for SEO

Christel Plowman (2022-04-16)

What exactly does social media have to in relation to SEO? At MWI, we get many of these inquiries from potential and current clients. Although social media has been an increasing marketing channel in recent times, many companies haven't yet begun to make use of the potential of it. This is particularly important for companies that are investing in SEO. While the benefits of social media may not be immediately obvious, they are crucial to SEO aid. Of the many reasons to consider social media as part of your online strategy, here are 5 reasons why it's crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. A social engagement happens the time when people share, like, comment on, share or tweet about a piece of content. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to rank the content. This allows search engines to determine what people find most useful and also what they consider to be as high-quality. Content can also be indexed instantly when it's getting a lot of engagement on social media.

2.) Link Building
The days of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild using the old method: make good quality content that is pertinent. How do you get in touch with websites willing to link to your content if asking them directly is thought to be an "unnatural" link building method? Social media is the solution. Social media enables you to expose your content to of people who are interested and could be influenced to link to it when it's worthy of linking to. These users will then be able to share your content with other people, increasing your influence.

3) Amplification of content
You can write all the high quality content you want but it's not going to gain any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it'll only reach the people in your database of marketing. Social media can help you reach new audiences with your content. Once you share your content, those who follow you will also spread it to their networks when they are satisfied with the content. These people will then share it with their following, further increasing your reach. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand alexa ترتيب المواقع awareness, all of which can be utilized by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. Google calls this co-citation. Making these co-citations with social media can boost Google's trust in your company site, as well as aiding with search queries that are personalized.

5.) Social Indexing
Since the search engines are able to index social media websites, they are now showing as search results. This lets your company's brand be listed in search results on specific queries that aren't limited to your company website. But it gets even better than that. Individual tweets from Twitter were once indexable and included in the search results. This enabled your content to rank higher in the search results. That was only temporary for a few months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.