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5 Reasons Social Media is essential for SEO

Irene Nettleton (2022-04-16)

What does social media have to in relation to SEO? At MWI, we get many of these inquiries from current and prospective clients. Social media is an incredibly expanding marketing channel that many businesses have only begun making use of in the past couple of years, yet it's crucial to make use of in particular if you're putting efforts in SEO. Creating and managing social media accounts are important for supporting SEO efforts, even though the benefits are not immediately evident. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some time. When people tweet, like or comment on the content it is referred to as a social engagement. A piece of content with more social engagements will be able to show more social signals. Search engines look at the social signals they receive, and consider it an indicator of quality when ranking content. This is a way for search engines to identify what content people consider to be most valuable and what their algorithms consider as high-quality. If something is receiving lots of social interaction it will be immediately indexed.

2) Link Building
Long gone are the days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the traditional way: create quality content that is relevant. But how do you reach websites that are willing to link to your content if they are not directly approached as an "unnatural" link building practice? Social media is the answer. Social media allows you to publish your content to interested audiences who might be willing to link to it if it is worth linking to. These people will share your content with others increasing your influence.

3) Amplification of content
You can write all the good-quality content that you wish to, but it won't gain much traction without amplification. Email marketing is an excellent way to increase the reach of your content, but it'll only be able to reach people who are in your marketing database. Social media allows you to reach new audiences with your content. After you have shared your content, those who follow you will spread it to their networks in the event that they find it helpful. They will then be able to share it with their followers, further increasing your reach. In return, you earn an abundance of relevant traffic, inbound links, social signals and brand awareness These are all used by search engines in determining the quality of content.

content amplification lifecycle

Osijek Novi Sad Autobus - ernact4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines a lot about the quality of your website as well as how much it should be believed to be in its ranking algorithms. In addition to boosting your content, social media also helps build brand awareness. Google calls this co-citation. Building these co-citations using social media can boost the trust Google has in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media sites which means they show up in search results pages. This allows your brand to be listed in search results on branded queries that are not only restricted to your business's website. However, it's even more than that. Tweets that were individual from Twitter were once indexed and were displayed in search results. This allowed your content to be ranked higher in searches. The service was temporary for a couple of months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.