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5 Reasons Why Social Media is crucial for SEO

Dong Pidgeon (2022-04-16)

What exactly does social media have to have to do with SEO? MWI receives these kinds of information from prospective and current clients. Social media is an incredibly growing marketing channel that most companies have only just begun to take advantage of over the last few years, but it's essential to utilize it in particular if you're putting efforts in SEO. Although the benefits of social media might not be immediately obvious, they are essential for SEO support. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. A social engagement is when people comment, like, share, or tweet about a piece of content. The more social interactions a piece of content has, the more social signals you send to your website. Search engines evaluate these social signals and consider it an index of quality when ranking content. This allows search engines to determine the content that people are most interested in and what their algorithms consider high-quality. If a piece of content has a high amount of social interaction, it can be instantly classified.

2.) Link Building
It's past the time that you could solicit hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm SEOs must do link building using the old-fashioned method - create high quality content that is link-worthy. How do you get in touch with sites who are willing to link to your site if asking them directly is considered an "unnatural" link building technique? Social media is the way to go. Social media allows you to publish your content to interested audiences who might be willing to share it with others, should it be worth linking to. They will also spread your content among others, increasing your influence.

3) Content Amplification
You can create all the good-quality content that you wish to, but it won't gain much traction without amplification. Email marketing can be great method to boost content but it will only reach those in your marketing list. Social media lets you increase the reach of your content. If you post your content to your followers, they'll be sure to share it with their own followers when they find it useful. This will allow them to promote your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand awareness and can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Apart from boosting the quality of your content Social media can also increase brand recognition. This is what Google calls a co-citation. These co-citations are built via social media in order to increase Google's trust and assist with branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now appear on results pages for search engines. This lets your brand be displayed on search results when you type in branded search queries on more than just your own website. It's even better. Individual Tweets from Twitter were initially indexed and included in search results, too providing another method to get your content noticed in search. The program was only temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.