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Five Reasons Why Social Media is essential for SEO

Xiomara Lerma (2022-04-15)

What do social media platforms provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel in recent years, most businesses have yet to take advantage of the potential of it. This is crucial to consider if you're planning to invest in SEO. Making and managing social media accounts are extremely crucial to support SEO initiatives, but their benefits aren't immediately evident. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. Whenever people tweet, like or comment on an article This is referred to as social engagement. The more social engagements a piece of content is able to get, the more social signals it will bring to your website. Search engines analyze these signals from social media, and consider it an element of quality when evaluating the content. This is a way for search engines to identify the content that people are most interested in and what algorithm they believe to be high-quality. If an article is receiving lots of engagement on social media the content can be classified.

2.) Link Building
The days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create high-quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your website, even if you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media lets you publish your content to people who are willing to share it with others, in the event that it's worth linking to. People who share your content with others increasing your influence.

3) Content amplification
It doesn't matter how good the content you publish, it won't get much traction without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it can only reach those in your marketing database. It is possible to reach new audiences through social media. Once you share your content, the people who follow you will also spread it to their networks in the event that they find it helpful. They will then spread the word to their networks and increase your reach. In return, ( you will gain lots of relevant traffic such as inbound links, social signals , and brand awareness All of these are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site and how much it should be believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's trust and help with branded searches.

5.) Social Indexing
Since search engines are able to index social media accounts and display them in search results pages. This allows your brand to appear in search results for search queries that are branded and not limited to your company website. But there's more than that. Tweets that were individual from Twitter were once searchable and included in the search results. This allowed your content to be more prominent in the results of a search. The program was only temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.