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5 Reasons Social Media is Important for SEO

Darnell Riddoch (2022-04-15)

450px-Fate_GO_logo.svg.pngWhat does social media have to offer SEO? At MWI, we get lots of questions from our the current and potential clients. Although social media has been an increasing channel for marketing over the last few years, many companies have not yet started to make use of it. This is especially true if you are investing in search engine optimization. Making and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits of social media aren't always obvious. Out of the numerous reasons you should think about the use of social media in your strategy for online Here are five reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some years now. When people tweet, like or comment on the content they like it is referred to as a social engagement. The more social engagements your content receives, the more social signals you send to your site. Social signals are utilized by search engines to rank content. It's a way to measure the quality of content that people are able to use and what their algorithm determines to be of high quality. The content you've created can be immediately indexed whenever it's attracting a significant amount of social interaction.

2.) Link Building
Long gone are the days of soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithms SEOs must do link building using the old-fashioned method - create high quality content that is linked-worthy. But how do you reach sites who are willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media is your solution. Social media enables you to expose your content to of people who are interested and could be convinced to link to it if it's worth linking to. People who be able to share your content with other people, increasing your influence.

3.) The amplifying of content
You can create all the excellent content you'd like to, but it won't gain an enormous amount of attention without amplification. Yes, email marketing is an excellent method to amplify the content, but it'll only reach those in your marketing database. You can also reach new audiences via social media. If you publish your content to your followers, they'll be sure to share it with their own followings when they find it useful. These people will then spread the word to their networks, further increasing your reach. In return, you gain an abundance of relevant traffic, inbound links, branding awareness and social signals All of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as co-citation. The creation of these co-citations via social media will help improve Google's trust and confidence in your web page and also assist by using branded search terms.

5) Social Indexing
Since search engines are able to index social media accounts which means they show in search results pages. This allows your business to appear in search results for search queries that are branded and not restricted to your website. This is even better. Individual Tweets from Twitter were initially indexed and included in search results, too which gave another means for your content to rank in the search results. The service was temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.