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Five Reasons Social Media is important for SEO

Jamey Hernsheim (2022-04-15)

What exactly does social media have to do with SEO? At MWI, we get many of these inquiries from current and prospective clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun using in the last few years, however it's very important to leverage in particular if you're putting resources in SEO. While the advantages of social media may not be immediately obvious, they are essential for SEO help. From the myriad of reasons to consider social media as part of your overall strategy to be online There are five main advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time now. A social engagement happens when people comment, like or share tweets about content. A piece of content that has more engagements on social media will be able to show more social signals. These social signals are used by search engines to rank the content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm decides is good quality. A piece of content could also be indexed instantly in the event that it's receiving lots of social interactions.

2.) Link Building
It's past the time when you could solicit links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to do link building the old fashioned way by creating high-quality content that is link-worthy. How do you reach out to websites who are willing to link to your content, if the request is considered "unnatural"? Social media is the way to go. Social media enables you to expose your content to of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. These users will then promote your content to others and boost your authority.

3.) Content Amplification
You can write all the good-quality content that you wish to, but it won't gain significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your the content you create, but it won't get to those on your list of marketing contacts. You can also reach new audiences through social media. If you send your content out to your followers, they will be sure to share it with their own followers in the event that they find it helpful. This will cause them to share it with their following, زيادة مشاهدات اليوتيوب further increasing your reach. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand recognition and are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines many things about the quality of your site and the extent to which it can be considered reliable in their ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. Google calls this co-citation. These co-citations can be built by using social media to boost Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they appear in search result pages. This allows your brand to be displayed in search results for search queries that are branded and not limited to your company website. It's even better. Tweets that were individual from Twitter could be indexed and displayed in search results. This allowed your content to be ranked higher in the results of a search. The service was temporary for a few months before Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.