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Five Reasons Why Social Media Is Important for SEO

Eileen Calabrese (2022-04-15)

What can social media provide in terms of SEO? MWI receives this information a lot from prospective and current clients. Social media is a rapidly growing channel for marketing that most businesses have only begun taking advantage of in the last few years. However, it's very important to leverage in particular if you're putting efforts in SEO. While the advantages of social media are not immediately apparent, they are vital for SEO support. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time. A social engagement happens when people comment, like or share tweets about a piece of content. Content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. It's a way of evaluating the content that people consider useful over what their automated algorithm decides is good quality. A piece of content can be instantly indexed when it's getting a lot of social engagement.

2.) Link Building
There are no more days of going out and soliciting websites to link to yours. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to create links in the traditional way - create high quality content that is link-worthy. How do you reach websites that are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media can help. Social media enables you to place your content in front of the right people, who could be influenced to link to it if it's worth linking to. People who promote your content to others, increasing your influence.

?media_id=1171976804583803.) Amplification of content
It doesn't matter how good the content you publish, it will not be popular until you amplify it. Email marketing is an excellent method to amplify content, but it'll only reach those in your database of marketing. The possibility of reaching new audiences is through social media. If you share your content with your followers, they will share it with their own followings If they are satisfied with the content. These people will then be able to share it with their followers and increase your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, inbound linking, and brand awareness and are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. In addition to boosting your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. These co-citations are built via social media in order to increase Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Since search engines index social media websites, they are now showing in search results pages. This lets your company's brand appear in search results for search queries that are branded and not limited to your company website. This gets better. Individual Tweets from Twitter were at one time indexed and displayed in search results too which gave another means to get your content noticed in the search results. However, it was only temporary it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.