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Five Reasons Social Media is Important for SEO

Glenna Forbes (2022-04-15)

What do social media platforms have to offer SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has been an increasing marketing channel in recent years, most businesses have yet to benefit from the potential of it. This is crucial to consider if you're planning to invest in SEO. Setting up and managing social media accounts are important for supporting SEO efforts, although their benefits aren't immediately obvious. Out of the numerous reasons to think about social media as a part of your strategy for online Here are five advantages of it for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long time. Whenever people tweet, like, comment or share the content, this is called a social engagement. The more social interactions a piece of content is able to get, the more social signals it will bring to your site. Search engines measure the social signals they receive, and use them as an indicator of quality when ranking the content. This is a way for search engines to know what content people consider to be most valuable and also what they consider to be top-quality. If an article is receiving lots of engagement on social media It can be quickly indexed.

2) Link Building
It is long past the moment when you could simply go out and ask for hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm SEOs have to do link building the traditional way and create content of high-quality that is linked-worthy. But how do you reach websites that are willing to link to your content if asking them directly is thought to be an "unnatural" link building technique? Social media is the answer. Social media allows you to expose your content to of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. These users will then promote your content to others, increasing your influence.

3.) Content Amplification
You can make all the good-quality content that you wish to, but it won't gain much traction without amplification. Marketing via email is an excellent method of amplifying content , but it can only reach those in your list of marketing contacts. Social media lets you increase the reach of your content. When you share your content, the people who follow you will also share it with their following when they are satisfied with the content. They will also recommend your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand recognition, all of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google's credibility and aid in brand-name searches.

5) Social Indexing
Search engines have been indexing social media accounts for some time now, which means they now appear in results pages for search engines. This lets your brand be displayed in search results for your branded searches on more than just your own website. However, it's even more than that. Tweets on their own from Twitter were once indexed and displayed in the search results. This allowed your website to be more prominent in the results of a search. That was only temporary for a few months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.