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5 Reasons Why Social Media is essential for SEO

Brittney Kinsella (2022-04-15)

What can social media provide in terms of SEO? MWI receives this information a lot from prospective and current clients. While social media has been an increasing channel for marketing over the last few years, many businesses have yet to make use of it. This is crucial for companies that are investing in SEO. Setting up and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits may not be immediately obvious. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. A social engagement is when people comment, like or share tweets about a piece of content. The more social engagements a piece of content receives, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to identify what people find most useful and also what they consider to be top-quality. A piece of content could be immediately indexed whenever it's attracting a significant amount of social interaction.

2) Link Building
It's been a long time that you could solicit links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links using the old method: make good quality content that is pertinent. How do you get in touch with sites that would be willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is your solution. Social media lets you post your content and share it with people who are willing to link to it if it is worth linking to. People who spread your content among others and increase your reach.

3) The amplifying of content
No matter how top-quality your content is, it's not going to be popular in the absence of amplifying it. Sure, email marketing is a great way to amplify content, but it will only reach people within your marketing database. Social media can help you reach new audiences with your content. If you post your content to your followers, they'll be sure to share it with their own followers when they find it useful. The people who share it will share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand recognition All of which can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can inform search engines much about the credibility of your website and the degree to which it should be trusted in its ranking algorithms. In addition to boosting your content, social media also helps increase brand recognition. Google refers to this as co-citation. Co-citations can be created by using social media to boost Google's credibility and aid in search results that are branded.

5) Social Indexing
Since search engines index social media profiles and display them up in search results pages. This enables your brand to appear on search results when you type in branded search queries that are not limited to just your company website. It's even better. Individual tweets from Twitter were initially indexed and included in search results too which gave another means to get your content noticed in search. It was temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.