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5 Reasons Social Media is essential for SEO

Buster Fairbanks (2022-04-15)

What do social media platforms have to offer SEO? MWI receives the information frequently from current and prospective clients. While social media has been an increasingly popular channel for marketing in recent years, the majority of companies haven't yet begun to take advantage of the potential of it. This is especially true for companies that are investing in SEO. Setting up and managing social media accounts are extremely important for supporting SEO efforts, although their benefits aren't immediately obvious. Of the many reasons why you should consider the use of social media in your strategy for online Here are five reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long period of time. Social engagements occur when people like, comment on, share or tweet about a piece of content. The more the number of social interactions that a piece content has, the more social signals you can build for your site. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to decide what content people consider to be most valuable and what algorithm they believe to be as high-quality. If something receives lots of social engagement it will be immediately identified.

2.) Link Building
The days of going out and asking for websites to add links to your site. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to do link building the old fashioned way - create high quality content that is link-worthy. What is the best way to reach websites which are willing to hyperlink to your site, if asking them directly would be considered "unnatural"? Social media is your answer. Social media lets you share your content with people who are willing to link to it should it be worth linking to. They will also be able to share your content with their networks which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how good your content is, it won't be popular without amplification. Email marketing can be an excellent method of amplifying content but it's only going to get to those on your list of marketing contacts. The possibility of reaching new audiences is through social media. Once you share your content, your following will also be able to share it with their followers in the event that they find it helpful. The people who share it will promote your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, and brand recognition All of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. These co-citations are built by using social media to boost Google's trust and assist with branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now show up in search result pages. This lets your company's brand appear in search results for brand-related queries, which aren't restricted to your website. It gets even better. Individual Tweets from Twitter were initially indexed and included in search results too - enabling another way to get your content noticed in search. It was temporary, however, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.