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5 Reasons Social Media is Important for SEO

Sherlyn Nolan (2022-04-15)

What do social media have to have to do with SEO? At MWI we hear this a lot from potential and current clients. While social media has been an increasingly popular channel for marketing in recent times, many firms haven't yet begun to benefit from it. This is especially important for companies that are investing in search engine optimization. Setting up and managing social media accounts are crucial to support SEO efforts, though the benefits may not be immediately evident. Of the many reasons to think about social media as part of your strategy for online Here are five advantages of it to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time now. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. Content that has more engagements on social media is likely to have more social signals. Search engines measure these signals from social media, and consider it an element of quality when evaluating the content. It's a way of evaluating the content that people consider useful and what their algorithm decides is of high quality. If something is receiving lots of social shares the content can be identified.

2.) Link Building
It's past the period when you could just go out and ask for hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm SEOs must create links in the traditional way - create high quality content that is link-worthy. How do you reach websites which are willing to hyperlink to your content, when you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media lets you expose your content to of relevant groups of people who may be convinced to link to it if it's worth linking to. They will also share your content with others and boost your authority.

3.) Amplification of content
You can write all the excellent content you'd like to however, it will not get significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your content but it will only reach people in your marketing list. Social media can help you expand your reach with your content. When you share your content, your followers will also spread it to their networks if they find it useful. These people will then share your content with their followers, increasing the reach of your content. In return, you earn a lot of relevant traffic such as inbound links, branding awareness and social signals All of these are used by search engines to assess the quality of your content.

boho_winter_shoot-1024x1536.jpgcontent amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines many things about the quality of your site's content and how much it is respected in their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google's trust and help with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now and this means that they show up in search result pages. This allows your business to be displayed in search results for branded queries that are not only restricted to your business's website. It's more than that. Individual tweets on Twitter were once indexed and shown in search results as well which gave another means for your website to be ranked in the search results. The program was only temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.