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5 Reasons Social Media is essential for SEO

Juliet Dumaresq (2022-04-15)

What do social media platforms provide in terms of SEO? MWI gets the information frequently from clients who are prospective or current. Although social media has been an increasingly popular channel for marketing over the last few years, many firms haven't yet begun to take advantage of it. This is especially important if you are investing in search engine optimization. Setting up and managing social media accounts is important for supporting SEO efforts, although the benefits of social media aren't always apparent. Below are five reasons why social media is vital to SEO.

three_dogs_on_a_walk-1024x683.jpg1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. A social engagement is when users like, share or share tweets about content. The more social interactions a piece of content gets, the greater social signals you send to your site. Social signals are utilized by search engines to rank the content. It's a method of determining what content people find useful over what their automated algorithm decides is of good quality. If a piece of content has a high amount of social shares it will be immediately indexed.

2.) Link Building
It's long gone of asking for websites to link to your site. In the wake of Google's Panda and Penguin algorithms SEOs must build links the traditional way by creating high-quality content that is link-worthy. But how do you reach websites that are willing to link to your content if asking them directly is thought to be an "unnatural" link building method? Social media can help. Social media allows you to put your content in front of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. People who share your content with their networks which will increase the impact of your content.

3) Content Amplification
No matter how top-quality your content is, it's unlikely to achieve much success without amplification. Yes, email marketing is an effective way to boost content, but it can only reach people within your marketing database. Social media can help you increase the reach of your content. If you send your content out to your followers, they'll be sure to share it with their own followers in the event that they find it helpful. This will allow them to share your content with their followers, increasing your reach. In return, you will gain many relevant visitors including inbound links, branding awareness and social signals All of which are used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as how much it is considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. This is what Google refers to as co-citation. These co-citations are built through social media , which can help improve Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now so they can now show up in the search results pages. This allows your business to be displayed in search results for search queries that are branded and not only restricted to your business's website. However, it's even more than that. Tweets on their own from Twitter were once indexable and were displayed in search results. This enabled your content to rank higher on search. It was only temporary for a couple of months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.