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5 Reasons Why Social Media is important for SEO

Penny Card (2022-04-15)

What does social media have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent years, the majority of firms haven't yet begun to benefit from the potential of it. This is especially true if you are investing in SEO. Creating and managing social media accounts is important to assist in SEO efforts, though the benefits may not be immediately obvious. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time now. When people tweet, like or comment on a piece of content This is referred to as social engagement. Content that has the highest number of social engagements will be able to show more social signals. Search engines measure these signals from social media, and,, use it as an element of quality when evaluating content. It's a way to measure what content is popular with users over what their automated algorithm determines to be top-quality. A piece of content can be immediately indexed in the event that it's receiving lots of social engagement.

2.) Link Building
The days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write quality content that is relevant. How do you get in touch with sites who are willing to link to your site if you ask them directly, which is an "unnatural" link building practice? Social media is your answer. Social media allows you to expose your content to of people who are interested and could be attracted to link to it if it's worth linking to. They will also promote your content to others and increase your reach.

3) Content Amplification
No matter how top-quality the content you publish, it's unlikely to get much traction without amplification. Marketing via email can be an effective method to increase the reach of your content , but it can only get to those on your marketing list. Social media enables you to expand your reach with your content. After you have shared your content, your followers will also spread it to their networks in the event that they find it helpful. These people will then also share it with their friends, further increasing your reach. In return, you gain a lot of relevant traffic such as inbound links, social signals and brand awareness - all of which are utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the quality of your site and how reliable it ought to be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies your content. Google refers to this as co-citation. These co-citations are built through social media , which can help improve Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing as search results. This allows your company to be displayed in search results for branded searches on more than just your own website. It's even more effective. Individual tweets on Twitter were at one time indexed and displayed in search results as well providing another method to get your content noticed in search. That was only temporary for a couple of months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.