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5 Reasons Social Media is Important for SEO

Alta Aguirre (2022-04-15)

What can social media provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing over the last few years, many companies have not yet started to make use of the potential of it. This is crucial to consider if you're planning to invest in search engine optimization. Creating and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits are not immediately apparent. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. Social engagement occurs when users like, share or share a tweet about content. The more social interactions a piece of content receives, the more social signals you can build for your website. These social signals are used by search engines to determine the quality of content. This allows search engines to know the most popular content and also what they consider to be top-quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social interaction.

2.) Link Building
The days of asking for alexa ترتيب المواقع websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to build links the traditional way: create quality content that is relevant. But how do you reach sites who are willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media enables you to expose your content to of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. People who promote your content to their friends, further increasing the influence of your content.

3.) Content Amplification
The quality of the content you publish, it's unlikely to get much traction unless you amplify it. Yes, email marketing is an excellent method to amplify content, but it'll only reach people within your database of marketing. It is possible to reach new audiences through social media. If you post your content to your followers, they will also share it with their personal followers in the event that they find it helpful. They will also recommend your content to their followers, increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition All of which are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site's content and the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies your content. This is what Google refers to as co-citation. Building these co-citations through social media can improve Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for some time now so they can now show up in results pages for search engines. This allows your brand to be displayed in search results for branded queries that are not restricted to your website. It's even better. Individual tweets from Twitter were at one time indexed and displayed in search results too providing another method for your content to rank in the search results. However, it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.