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Five Reasons Why Social Media is important for SEO

Reed Menkens (2022-04-15)

What does social media have to offer SEO? MWI gets this information a lot from both current and potential clients. Although social media has been an increasing marketing channel in recent years, most companies have not yet started to profit from it. This is particularly important to consider if you're planning to invest in search engine optimization. Making and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits of social media aren't always apparent. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long period of time. A social engagement happens when people like, comment or share tweets about a piece of content. The more social engagements a piece of content has, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of content. It's a way to determine what content is popular with users over what their automated algorithm determines to be top-quality. A piece of content can be immediately indexed if it's receiving a lot of social interaction.

2.) Link Building
There are no more days of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithms, SEOs are forced to do link building by hand by creating high-quality content that is link-worthy. What is the best way to reach websites who are willing to link to your content, if the request is considered "unnatural"? Social media is your answer. Social media lets you share your content with appropriate audiences that are willing to link to it, should it be worth linking to. People who share your content with others and boost your authority.

3.) Content Amplification
No matter how top-quality your content is, it's unlikely to be popular without amplification. Marketing via email can be a great way of amplifying the content you create, but it won't be able to reach the people on your marketing list. You can reach new audiences through social media. If you share your content, those who follow you will spread it to their networks if they find it useful. The people who share it will be able to share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, as well as brand awareness All of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it should be in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. Google refers to this as co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they show up in results pages for search engines. This lets your brand be displayed in search results that include branded search queries , which is more than just your own website. It gets even more effective. Tweets that were individual from Twitter could be indexed and were displayed in search results. This enabled your content to be ranked higher in search. That was only temporary for a couple of months, until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.