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Five Reasons Why Social Media is Important for SEO

Cecil Barkly (2022-04-15)

What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our the current and potential clients. While social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to profit from it. This is especially true when you're investing in SEO. While the advantages of social media may not be immediately apparent, they're essential for SEO help. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. Social engagements occur when users like, share or share tweets about a piece of content. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines evaluate these social signals and then use them as an element of quality when evaluating content. It's a method of determining what content is popular with users and what their algorithm decides is good quality. If the content you're looking at has a high amount of social engagement, it can be instantly identified.

2) Link Building
The days of soliciting websites to add links to yours. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way by creating high-quality content that is link-worthy. But how do you reach websites that are willing to link to your website if you ask them directly, which is an "unnatural" link building technique? Social media is your solution. Social media allows you to share your content with interested audiences who might be willing to link to it, if it is worth linking to. They will also promote your content to others increasing your influence.

3) Amplification of content
You can create all the excellent content you'd like to but it's not going to gain an enormous amount of attention without amplification. Email marketing can be an effective method to increase the reach of your content but it's only going to reach people in your list of marketing contacts. Social media can help you reach new audiences with your content. When you share your content, the people who follow you will connect with their friends when they are satisfied with the content. They will then be able to share it with their followers which will increase the reach of your content. You will also gain relevant traffic, inbound linking, social signals, and brand awareness These are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your site's content and the degree to which it should be believed to be in its ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. Co-citations can be created through social media , which can help improve Google's trust and help with branded searches.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now so they can now show up in the search results pages. This allows your business to show up on search results when you type in branded search queries , which is more than just your own website. It's even better. Tweets that were individual from Twitter were once searchable and displayed in search results. This allowed your content to be more prominent in the results of a search. It was only temporary for a few months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.