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Five Reasons Why Social Media is important for SEO

Kendra Whiddon (2022-04-15)

man-and-woman-brainstorming-with-laptopsWhat can social media provide in terms of SEO? MWI receives these kinds of information from clients who are prospective or current. Social media is a rapidly growing marketing channel that most companies have only just begun to take advantage of over the past few years, however it's very important to leverage particularly if you're investing resources in search engine optimization. Creating and managing social media accounts are important for supporting SEO efforts, although the benefits may not be immediately evident. Out of the numerous reasons to consider the use of social media in your online strategy Here are five advantages of it to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. If people tweet, share, like or comment on a piece of content This is referred to as social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your site. Search engines look at the social signals they receive, and consider it an index of quality when ranking content. It's a way to determine what content is popular with users in comparison to what their algorithm determines to be top-quality. A piece of content could be quickly indexed in the event that it's receiving lots of social engagement.

2.) Link Building
It's long gone of going out and asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in using the old-fashioned method to create quality content that is linked-worthy. How do you get in touch with websites willing to link to your site if they are not directly approached as an "unnatural" link building practice? Social media is your solution. Social media lets you put your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. These users will then promote your content to others, increasing your influence.

3.) Amplification of content
You can write all the top-quality content you like however, it will not get significant traction without the aid of amplification. Sure, email marketing can be an effective way to boost content, but it can only be able to reach people who are in your marketing database. You can also reach new audiences through social media. If you share your content, your following will share it with their following should they find it valuable. This will allow them to share your content with their followers, increasing your reach. In return, you will gain a lot of relevant traffic and inbound links, as well as branding awareness and social signals All of which are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's reputation and image to assess the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Since search engines are able to index social media sites and display them as search results. This allows your business to be displayed in search results for search queries that are branded and not only restricted to your business's website. But it gets even better than that. Tweets that were individual from Twitter were once indexed and were displayed in search results. This allowed your site to be more prominent in the results of a search. The service was temporary for a few months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.