Комментарии читателей

Five Reasons Social Media Is Important for SEO

Natalia Mahaffey (2022-04-15)

What can social media provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent times, many businesses have yet to make use of it. This is especially true to consider if you're planning to invest in search engine optimization. Setting up and managing social media accounts is extremely important for supporting SEO efforts, though the benefits are not immediately obvious. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time now. Social engagements occur when users like, share on, share or tweet about content. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to determine what content people find useful and what their algorithm determines to be good quality. A piece of content could also be indexed instantly if it's receiving a lot of social interactions.

2) Link Building
Long gone are the days of asking for websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to create links in the old fashioned way - create high quality content that is linked-worthy. But how do you reach websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the way to go. Social media allows you to expose your content to interested audiences who might be willing to share it with others, should it be worth linking to. They will also spread your content among others and increase your reach.

3.) Content Amplification
You could create any excellent content you'd like to however it will not gain much traction without amplification. Email marketing is a great way of amplifying content but it's only going to get to those on your marketing list. Social media can help you increase the reach of your content. If you send your content out to your followers, they'll be sure to share it with their own followings if they find it helpful. The people who share it will recommend your content to their followers, increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition These can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can tell search engines a lot about the quality of your site's content and how much it should be trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google refers to as co-citation. Co-citations can be created through social media , which can help improve Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now which means that they show up in the search results pages. This lets your company's brand appear in search results for brand-related queries, which aren't only restricted to your business's website. This gets better. Individual Tweets from Twitter were once indexed and shown in search results too - enabling another way for your content to rank in the search results. The service was temporary for a few months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.firefox_icon_on_a_computer_screen-1024x6